About us


We have five principles that are integral to our culture and linked to everything we do. Our principles are:

Challenger - integrity

Being authentic and being accountable for what we say and do 

Challenger - commercial ownership

Achieving the best for our clients, our business and our people

Challenger - working together

True collaboration and embracing diversity

Being responsible for how and what we do

Challenger - creative customer solutions

Superior customer service and providing innovative solutions to clients




Employee behaviour is assessed against the Challenger Principles and is weighted equally with performance outcomes in determining performance ratings. To receive an annual short term incentive, employees must achieve a minimum rating against each of the Challenger Principles.