Brand partnerships
Our brand partnerships with the Professional Golfers Association (PGA) of Australia and the Melbourne International Flower and Garden Show provide us with the invaluable opportunity to connect directly with our customers on their shared passions.
Challenger PGA Tour of
Australasia
We're delighted to partner with the PGA of Australia, WPGA Tour of Australasia and Golf Australia to promote the wonderful sport of golf to fans, customers and the wider community.
Melbourne International Flower
and Garden Show
We're thrilled to partner with the Melbourne International Flower and Garden Show, the southern hemisphere's largest horticultural event.
Challenger PGA Tour of Australasia
We're delighted to partner with the Professional Golfers Association (PGA) of Australia, WPGA Tour of Australasia and Golf Australia to promote the wonderful sport of golf to fans, customers and the wider community.
The Challenger PGA Tour of Australasia is the breeding ground for Australia’s golf champions and home tour of many of our current superstars.
Our three-year partnership forms part of a wide-ranging Australian Golf collaboration. The partnership will play an important role in promoting golf across Australia’s local communities, cities and internationally while continuing to elevate professional golf across the wider region.
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Melbourne International Flower and Garden show
The Melbourne International Garden and Flower show is the largest flower show in the southern hemisphere and welcomes over 100,000 visitors a year. In 2024, 2025 and 2026, we are presenting partner of the Challenger Achievable Garden Competition, offering students and educational institutions a unique opportunity to showcase their design skills and horticultural knowledge.
Acclaimed landscape designer and television personality Charlie Albone designed our 2024 and 2025 feature garden display within the Achievable Gardens.
In 2026, the Challenger feature garden will be built by Semken Landscaping – one of Australia’s most respected and award-winning landscape construction companies, renowned for their craftmanship and long-standing involvement with the Melbourne International Flower and Garden Show.
“The 2026 Challenger feature garden celebrates the joy of simplicity. An inspiring, low maintenance outdoor space designed for anyone to enjoy and easy enough for DIY garden lovers to recreate at home. Drawing from natural textures, bold structure and resilient plant choices, the garden blends relaxed lawn areas, sculptural pathways and a welcoming timber pergola to create a space that feels effortlessly inviting. Lush screening and vibrant planting offer character without complexity, making the garden as practical as it is beautiful. “
Semken Landscaping's vision
