Who is Challenger

Who is Challenger?

Challenger Life is Australia’s largest provider of annuities and provides regular income to thousands of customers. We’re a multi-award-winning Life Company and have $24 billion in assets under management (as at 31 December 2023).

Who we are

Challenger is focused on providing customers with financial security for retirement. We do this by offering investment strategies that exhibit consistently superior performance, and by helping customers in retirement with safe and reliable income streams.

As Australia’s largest annuity provider, we provide regular income payments to thousands of Australian retirees. Our lifetime annuities protect retirees from the risk of running out of money late in life.

The regular retirement incomes we pay are backed by a high-quality investment portfolio, including fixed income and commercial property investments. These investments generate regular and predictable investment income, which we use to fund retirement incomes paid to our customers.

What we do

We offer a range of products aimed at helping our customers during retirement. Our market-leading annuities provide a regular income, either for their lifetime or for a fixed term they choose.

Our product range includes:

Our history

  • 1985
    • Challenger International Limited established
  • 1987
    • Challenger International Limited listed on the ASX
  • 1992
    • Australia’s compulsory superannuation system began
  • 1997
    • Challenger enters annuities market following acquisition of Equity Life Limited
  • 2003
    • Merger between Challenger International and CPH Investment Corporation
    • Name changed to Challenger Financial Services Group Limited
  • 2005
    • First Funds Management boutique
  • 2009
    • Strategy refocused on retirement savings (Funds Management business) and retirement spending (Life business)
  • 2010
    • Name changed to Challenger Limited
    • Group Assets Under Management of $24bn
  • 2014
    • Equity raised and Challenger Capital Notes (CGFPA) issued
    • Group Assets Under Management of $51bn
  • 2015
    • Fidante Partners Europe established
  • 2017
    • Annuity relationship with MS Primary established
    • Challenger Capital Notes 2 (CGFPB) issued
    • Tokyo office opened
  • 2018
    • Strategic relationship established and equity investment by MS&AD
  • 2019
    • Expanded strategic relationship with MS&AD to commence reinsurance of US dollar annuities 1 July 2019
  • 2020
    • Equity raised to further strengthen capital position
    • Group assets under management $85bn
  • 2021
    • Acquired MyLife MyFinance Bank
    • Winner of Association of Financial Advisers Life Annuity Provider of the Year (2008 to 2020)
    • Singapore office opened
    • Group assets under management $110bn