Melbourne International Flower and Garden Show presented by Scotts

Challenger is thrilled to enter the second year of our three-year partnership with the prestigious Melbourne International Flower and Garden Show. Renowned as the largest horticultural event in the southern hemisphere, this iconic show welcomes over 100,000 visitors annually to the stunning heritage-listed Carlton Gardens and Royal Exhibition Building. We’re delighted to support innovation and community engagement, bringing fresh ideas and inspiration to this world-class event.

Challenger Achievable Gardens: Inspiring sustainable spaces

Designed by Charlie Albone

Challenger is proud to return as the exclusive Presenting Partner of the Achievable Gardens competition, offering students and educational institutions a platform to showcase their design skills and horticultural expertise.

For the second year, acclaimed landscape designer and television personality Charlie Albone will craft the Challenger feature garden. Charlie’s unique design focuses on sustainability, using eco-friendly elements to create outdoor spaces that inspire show visitors with practical ideas to transform their own gardens.

“My inspiration and concept for designing Challenger’s Achievable Gardens is the journey of life of their customers. I wanted to instil a sense of confidence, stability and longevity to associate with the Challenger brand when people enter the garden. We ask visitors to walk through the garden, draw innovation from innovative plant use and upcycled materials, and finish in the relaxed garden space.“

- Charlie Albone

Some of the plants in our Achievable Garden

Garden Grill presented by Challenger

Experience the Garden Grill presented by Challenger, the vibrant outdoor dining hub at the heart of the Show. Located in the picturesque Carlton Gardens, it serves up a curated selection of gourmet BBQ delights in a beautifully inspired and welcoming outdoor space. Relax and refuel as you soak in the lively Show atmosphere – whether grabbing a quick bite or sharing a leisurely meal with friends, the Garden Grill is the perfect spot to unwind and savour the experience.

Find out more about Challenger

Who is Challenger?

Challenger Life is Australia’s largest provider of annuities and provides regular income to thousands of customers. We’re a multi-award-winning Life Company and have $25 billion in assets under management (as at 30 June 2024).

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